Play it Loud is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture, told through the life, music, struggles and triumphs of beloved singer Jay Douglas.
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84 min
In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.
| Name | Character | Team | |
|---|---|---|---|
| Jay Douglas | Jay Douglas | Unowned | |
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Jackie Richardson | Jackie Richardson | Unowned |
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Lowell 'Sly' Dunbar | Lowell 'Sly' Dunbar | Unowned |
| Rollie "Cadence Weapon" Pemberton | Rollie "Cadence Weapon" Pemberton | Unowned | |
| Lillian Allen | Lillian Allen | Unowned | |
| Klive Walker | Klive Walker | Unowned | |
| Nicholas Jennings | Nicholas Jennings | Unowned | |
| Carlene Davis | Carlene Davis | Unowned | |
| Grub Cooper | Grub Cooper | Unowned | |
| Supreme La Rock | Supreme La Rock | Unowned | |
| Michael Williams | Michael Williams | Unowned | |
| Eddie Bullen | Eddie Bullen | Unowned | |
| Henry Marks | Henry Marks | Unowned | |
| Everton Pablo Paul | Everton Pablo Paul | Unowned | |
| Adrian Miller | Adrian Miller | Unowned | |
| Matt Sullivan | Matt Sullivan | Unowned | |
| Shahi Teruko | Noreen / Beverly Kelso of The Wailers / Cissy Houston | Unowned | |
| Jephthe Beljour | Jay Douglas | Unowned | |
| Gabriel Gherutchi | Mr. Bulucan / Matt Sullivan | Unowned | |
| Eon Sinclair | Band Member | Unowned | |
| Dana Carrabon | Coxsone Dodd / band member | Unowned | |
| Ethan Henderson | young Jay Douglas | Unowned | |
| Barry Malcolm | Barry Malcolm | Unowned | |
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Kehinde Akanbi | Buddas | Unowned |
| Demi Pinnock | Demi Pinnock | Unowned | |
| Empress Harmony | Jackie Richardson | Unowned | |
| Stan Pinnock | Stan Pinnock | Unowned | |
| Cameron Greene | Everton Pablo Paul | Unowned | |
| Ian Dawkins | Ian Dawkins | Unowned | |
| Ricky Cambia | DJ Supreme La Rock | Unowned |