Steven Hirsch is the founder and co-chairman of the adult entertainment company Vivid Entertainment, which he founded in 1984. Vivid became the largest and most successful adult entertainment company in the world during the 1990s and early 2000s, when it was at its peak. Vivid was among the first companies to have contract girls - "Vivid Girls" - top adult stars who worked exclusively for Vivid. Hirsch has appeared in a number of movies, documentaries, and news stories regarding the adult entertainment business.

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